![]() This can raise a project's legitimacy (if established VCs back it). VC funds can and often do support projects with influencer marketing, utilizing their relationships in the industry. In conclusion, crypto VC funding is quicker but more trial-and-error based and involves much less regulation. This has led to cryptocurrencies heavily relying on influencer marketing and guerilla marketing methods, limiting the extent to which a product's viability can be tested before launch. Buying tokens through an ICO lets investors cash out their stake earlier and more easily, but products are often less sound and less trustworthy than their stock-selling equivalents.įurthermore, crypto projects require a different type of marketing, as platforms like Google and Facebook restrict the extent of "traditional" digital marketing for cryptocurrencies. While tokens effectively mean equity in the project, raising money through an ICO or an IDO instead of selling stocks means that investors take on a different type of risk. Series C: focus lies on diversifying product lines and access to international markets the product is commercially viable.Series B: the product has a massive user base and is expanding, investment focus is on marketing, sales, human resources, business development and customer service.Investments at this stage are less risky for investors, but more expensive and focus on marketing and advertising. Series A: the product is validated, growing and backed by a strong community. ![]() At this stage, pitch decks, cash flow, roadmaps and other materials are used to seek out investors actively. Seed round: the product is testing its viability, which includes market potential analysis, competitor analysis and developing a minimum viable product.Pre-seed: the project is at a very early stage (often no more than an idea) and investments come from family and friends.Standard venture capital funding happens in five stages: VC funds spread their investments in order to minimize their downside risk and potential volatility. Before investing in a company, they review different projects by assessing their growth potential and the potential positive return on investment. Generally speaking, VC funding describes a pool of investors looking to multiply their investment by investing early in a company.
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